Fresh off fantastic second quarter financial results , OpenTable is debuting a Groupon -like service add-on called OpenTable Spotlight that could help further increase profits. OpenTable Spotlight is a group buying initiative that kicks off today in Boston and New York. Once a week the restaurant booking service will serve up a half-off meal deal to metropolitan diners who can band together to buy and unlock it. The first OpenTable deal offers foodies $25 for $50 at a secret Boston or New York restaurant. Clearly OpenTable is taking creative inspiration from Groupon — who now plans to combat would-be copycats by retaining repeat business with personalized deals . Of course, OpenTable is not alone. Recently Yelp started testing its own “ Daily Deals ” initiative, and Wildfire released an app to help brands looking to capitalize on the group buying trend add deals to their Facebook pages. Although a 50% meal discount courtesy of OpenTable certainly sounds appetizing, are we all so hungry for a deal that we’d make a Priceline-esque decision on where we dine? What do you think? Share your thoughts on OpenTable Spotlight in the comments. [ img credit: ZagatBuzz ] Reviews: Facebook More About: group buying , groupon , opentable , opentable spotlight For more Social Media coverage: Follow Mashable Social Media on Twitter Become a Fan on Facebook Subscribe to the Social Media channel Download our free apps for iPhone and iPad
Read the original post:
OpenTable Starts Its Own Group Buying Service with Half-Off Meals
